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The Bathurst Ambassadors Program is a CPF Sector 2 initiative created to improve safety, visibility, and visitor support in the CBD. Launched in July 2025, the program places trained, identifiable Ambassadors in the village centre to observe, report, guide visitors, and contribute to a calmer and more welcoming environment.
Our Ambassadors form part of a daily presence in the CBD, helping reduce disturbances, supporting local businesses, and offering friendly assistance to anyone who needs it. They carry identification tags with QR codes linking to safety information, community projects, and ways to support the initiative.
The program also strengthens community upliftment by providing skills development, structured mentorship, and potential employment opportunities for local residents.
The Bathurst Ambassadors Program is entirely community funded. Your support—whether financial, through vouchers, or by helping spread the word—keeps this initiative active and sustainable.
Our Emblem
Our Emblem
Our chosen emblem, the White Paintbrush Lily, reflects our values perfectly. Endemic to the Eastern Cape, this resilient flower symbolises renewal, purity, and the strength that comes from growing a community.
Like the lily, the Ambassadors represent a bright and welcoming presence in our village.
Our Vision
Our Vision
To create a Bathurst CBD that is safe, vibrant, and welcoming — a place where residents, businesses, and visitors feel confident, connected, and proud of our unique village spirit.
Mission
Mission
The Bathurst Ambassadors exist to provide a friendly, visible, and accountable presence in the CBD. By welcoming visitors, sharing local knowledge, observing and reporting responsibly, and promoting community pride, we strengthen Bathurst’s reputation as a place of safety, hospitality, and resilience.
Purpose
Purpose
We believe safety and friendliness go hand in hand. By transforming informal loitering into a structured, dignified, and accountable programme, we channel local energy into positive action that benefits everyone.
Our Core Values
Friendliness & Respect – treating everyone with warmth and dignity.
Accountability – upholding the highest standards of honesty and responsibility.
Neutrality – remaining non-political, non-confrontational, and fair.
Community Pride – promoting Bathurst’s history, ecology, and culture.
Collaboration – working alongside residents, businesses, SAPS, and security partners.
Resilience – symbolised by our emblem, the Haemanthus Albiflos (White Paintbrush Lily), a plant that thrives even in tough conditions, reflecting Bathurst’s enduring spirit.
Our Core Values
Friendliness & Respect – treating everyone with warmth and dignity.
Accountability – upholding the highest standards of honesty and responsibility.
Neutrality – remaining non-political, non-confrontational, and fair.
Community Pride – promoting Bathurst’s history, ecology, and culture.
Collaboration – working alongside residents, businesses, SAPS, and security partners.
Resilience – symbolised by our emblem, the Haemanthus Albiflos (White Paintbrush Lily), a plant that thrives even in tough conditions, reflecting Bathurst’s enduring spirit.
Goals (2025–2026)
Goals (2025–2026)
Launch and maintain a visible team of Ambassadors in the CBD.
Establish clear reporting systems to track patterns and behaviours.
Build sustainable funding to expand the number of Ambassadors.
Foster partnerships with SAPS, CPSF, businesses, and residents.
Promote Bathurst as a safe, welcoming, and must-visit destination.
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